Aura at College Park is Canada’s tallest condominium tower with 180,000 sq. ft. of retail space featuring premier North American retailers. As a compliment to Aura’s stunning architecture, Entro (Toronto) designed a wayfinding package to extend the Aura brand, while remaining subtle and functional.
Located in downtown Toronto, Aura connects with Toronto’s PATH. To address the challenges associated with wayfinding, the design team considered all aspects of signage, including typeface (for legibility), materials, lighting, sizing, and strategic placements.
Working closely with Canderel and Graziani + Corazza Architects Inc., Entro was able to develop a practical and consistent solution that gracefully integrates with Aura’s sophisticated architecture.