At Rochester Institute of Technology, Entro (Toronto) designed a comprehensive signage program for the new home of the RIT Tigers hockey teams. Installed at the Gene Polisseni Center, the signage program incorporates RIT’s colors and tiger brand and includes a unique donor recognition element.
Abstracted and sliced into shifting vertical strips, these graphic elements create the illusion of movement in delightful, surprising ways.
RIT’s Sports Hall of Fame honors current (and future) inductees in a continuous origami-style plate that alternates between tiger stripes and inductee panels. The result is a dynamic faux-lenticular effect that shifts depending on viewing perspective.