At Rochester Institute of Technology, Entro (Toronto) designed a comprehensive signage program for the new home of the RIT Tigers hockey teams. Installed at the Gene Polis­seni Center, the signage program incor­po­rates RIT’s colors and tiger brand and includes a unique donor recognition element.

Abstracted and sliced into shift­ing verti­cal strips, these graphic elements create the illu­sion of move­ment in delight­ful, surpris­ing ways.

RIT’s Sports Hall of Fame honors current (and future) inductees in a contin­u­ous origami-style plate that alter­nates between tiger stripes and inductee panels. The result is a dynamic faux-lenticular effect that shifts depend­ing on view­ing perspective.