Entro Designs MiWay Wayfinding

Entro (Toronto) developed the wayfinding program for the new Missis­sauga Tran­sit­way bus corridor project, which opened its first segment in November. MiWay is the first of its kind in the Greater Toronto and Hamil­ton area.

The wayfinding program integrates with the branding Entro developed for the project in 2009. The first of three segments, the complete tran­sit­way will cover an 18km corridor, reducing commute times by 10-15 minutes. Entro was involved with the project from the initial plan­ning stages, so all of the signs were designed for inte­gra­tion with the new archi­tec­ture. This includes trail­blaz­ing, exte­rior and plat­form wayfind­ing, elec­tronic signage, iden­ti­fi­ca­tion, and inte­rior signage.

Entro applied the MiWay brand across the wayfind­ing program, reinforcing it as an easy, comfort­able tran­sit service. The MiWay brand and the orange oval on bus stops and other signs serves as a land­mark, making wayfind­ing easier, reduc­ing stress, and adding to the ease of the service, which was the defined positioning.

The oval form was designed to suggest a wheel in motion, with “Mi-Way” stand­ing in for Missis­sauga and as a person­al­ized attribute that implies one’s own personal tran­sit route.

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