Entro (Toronto) developed the wayfinding program for the new Mississauga Transitway bus corridor project, which opened its first segment in November. MiWay is the first of its kind in the Greater Toronto and Hamilton area.
The wayfinding program integrates with the branding Entro developed for the project in 2009. The first of three segments, the complete transitway will cover an 18km corridor, reducing commute times by 10-15 minutes. Entro was involved with the project from the initial planning stages, so all of the signs were designed for integration with the new architecture. This includes trailblazing, exterior and platform wayfinding, electronic signage, identification, and interior signage.
Entro applied the MiWay brand across the wayfinding program, reinforcing it as an easy, comfortable transit service. The MiWay brand and the orange oval on bus stops and other signs serves as a landmark, making wayfinding easier, reducing stress, and adding to the ease of the service, which was the defined positioning.
The oval form was designed to suggest a wheel in motion, with “Mi-Way” standing in for Mississauga and as a personalized attribute that implies one’s own personal transit route.