Entro Creates Energy at Spark Museum

Entro (Toronto) developed a comprehensive wayfinding and environmental graphic design program for Calgary's newest cultural landmark, the 153,000-sq.-ft. TELUS Spark science center. 

Entro was responsible for signage and environmental graphics throughout Spark's four themed pavilions, open studios, educa­tion labs, theaters, demon­stra­tion spaces, and ameni­ties--all orga­nized around a dramatic central atrium space. Entro worked with Dialog Archi­tects and Studi­o­Lab to express the Spark iden­tity and enhance the visi­tor wayfind­ing expe­ri­ence.

Entro’s envi­ron­men­tal graph­ics features large exte­rior animated iden­ti­fi­ca­tion signs and a color­ful program of wayfind­ing and iden­tity signs that punc­tu­ate the inte­rior spaces. Tall totem signs iden­tify the name and theme for each of the major exhi­bi­tion halls and brightly colored dimen­sional arrows paired with messages add a hit of color and a touch of whimsy. A compre­hen­sive donor recog­ni­tion program includes iden­ti­fi­ca­tion for various halls, theaters, and studio spaces, while the signature donor recognition installation is a tapestry of burnished metal type cut from a single sheet of aluminum and float­ing off of the massive central concrete stairwell. Archetypewas the project fabricator. For more on the TELUS Spark project, see the Entro website.

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