Entro (Toronto) developed a comprehensive wayfinding and environmental graphic design program for Calgary's newest cultural landmark, the 153,000-sq.-ft. TELUS Spark science center.
Entro was responsible for signage and environmental graphics throughout Spark's four themed pavilions, open studios, education labs, theaters, demonstration spaces, and amenities--all organized around a dramatic central atrium space. Entro worked with Dialog Architects and StudioLab to express the Spark identity and enhance the visitor wayfinding experience.
Entro’s environmental graphics features large exterior animated identification signs and a colorful program of wayfinding and identity signs that punctuate the interior spaces. Tall totem signs identify the name and theme for each of the major exhibition halls and brightly colored dimensional arrows paired with messages add a hit of color and a touch of whimsy. A comprehensive donor recognition program includes identification for various halls, theaters, and studio spaces, while the signature donor recognition installation is a tapestry of burnished metal type cut from a single sheet of aluminum and floating off of the massive central concrete stairwell. Archetypewas the project fabricator. For more on the TELUS Spark project, see the Entro website.