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Entro Communication Inc. today announced the opening of its Australian office based in Sydney, and the joining of Principal, Jan Ashdown. Headquartered in Toronto with other offices in Calgary, New York, and Zurich and a team of over 55 staff, Entro is a place-branding and experiential design firm with a unique focus on the human experience in the built environment.
“The opening of the Sydney office is a natural extension of Entro’s growing practice. We believe our design sensibilities and international perspective will resonate in the Australian marketplace and we expect the opening of our Sydney office will allow us to significantly build upon our rich portfolio of work," comment Entro founders Andrew Kuzyk and Wayne McCutcheon.
Ashdown will join Entro as Principal of the Sydney office. Her focus is to establish the Sydney office and build on the extensive portfolio of work. She will lead all areas of the practice including creative direction, project management and business development.
Ashdown, of Sydney, is a long-time EGD practitioner with over 20 years of industry experience specializing in brand, interiors, experiential design and wayfinding across mixed use, commercial, retail, education, financial, health and transport sectors in Australia. Early in her career, Jan had the opportunity to work in Toronto and collaborated on projects with principal and founding partner of Entro, Andrew Kuzyk.
“Since then, we've long considered Jan to be part of our extended family and a fellow leader in our industry. We couldn’t have selected anyone better to lead our new practice in Australia," says Kuzyk. Entro believes graphics and media can be used to enhance spaces, guide visitors in an intuitive way, create a powerful sense of place and have a profound effect on the way people connect with places in their everyday lives. The firm offers design services in wayfinding, signage, environmental graphics, exhibit design, branding and media architecture.
Jan brings a strong design sensibility and empathy to Entro with the objective of delivering enlightened design solutions and meaningful outcomes that engage the hearts and minds of clients, customers, users and visitors alike. “It's the perfect fit and I am very much looking forward to this next phase in my career as I join the Entro team," confirms Ashdown. The opening of the Sydney office increases the firm’s capacity to provide resources, client value and opportunities for employees across the globe.
For more information, visit entro.com