Entertainment With Purpose: Creating Museum Experience
Maris Ensing, Founder, Mad Systems
John Shaw, Principal, Museum EXP
Cynthia Brown, Principal, Museum EXP, Moderator

Emerging out of quarantine, entertainment value within experiences is of the utmost importance. This is even more so a priority when museums are vying for a piece of the ever-converging market share of experience seeking consumers. Data shows that entertainment is the number one driver for experience seekers, so how do we balance entertainment goals with educational mission-driven initiatives? Using Crayola IDEAworks: The Creativity Exhibition as a case study, our panelists will share how they tackled this balancing act using scenic design, interactive development, and A/V integration to bring the creative world of Crayola to life for the museum market.

Crayola IDEAworks: The Creativity Exhibition premiered at The Franklin Institute in February 2021. This 17,000 square foot traveling exhibition focuses on visitors’ design-thinking skills and enables their unique creative abilities through 25 hands-on inquiry-based interactives, taking them on a journey through the IDEA Workshop and the Crayola Colorverse. State-of-the-art RFID wristbands capture each visitor’s interaction throughout the exhibition, resulting in a customized reveal of their creative strengths at the finale of the exhibition.

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