Svetlana Legetic is the CEO of Exactly Agency and Founder of BYT Media. Svetlana creates strategically driven, digital-first solutions at the intersection of on and offline experiences. She has worked with the Smithsonian, National Geographic, Kennedy Center and many others to create one-of-a-kind, high impact open-to-public events and experiences. GQ magazine named Legetic "one of 50 most powerful people in DC".

Her talk Endless Possibilities: Innovating Hybrid Experiences looks at how cultural institutions face unprecedented challenges and possibilities when it comes to sharing their content and reaching (and keeping) new and existing audiences. Showing how forging unexpected partnerships, can cross-over beyond academic appeal and into culture and entertainment.

Purchase the 2021 Xlab Videos

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