Elsa Yuen

Elsa Yuen, What El's Idea

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The founder of "What El's Idea" & "What El's Creative" since 1998. Elsa Yuen applies her integrated design sense in traditional prints, electronic media, products & built environments to serve a broad range of market segments in Hong Kong & Toronto. Her design experience spans from branding, web development, marketing promotions, environmental graphics to donor recognition programs.

Elsa Yuen also served as a senior designer for an award-winning environmental graphic design firm in Toronto from 2000 to 2007, from which she derived an extensive training & knowledge in wayfinding signage design, strategic planning and production on top of her advertising & graphic design experience. Having strong knowledge in business & technology, Elsa understands the magics to link clients & production teams on the same page to get projects finished in 100% satisfaction among everyone.


  • R.G.D. - Professional Member of The Association of Registered Graphic Designers of Ontario
  • SEGD - Professional Member of the Society for Experiential Graphic Design
  • CCAMMA - Professional Member of the Chinese Canadian Advertising, Marketing and Media Association


Academic Qualifications

  • Certificate in Internet Business &
  • Technology, SCS, University of Toronto
  • Bachelor of Arts in Graphic Design
  • Hong Kong Polytechnic University


Connect with Elsa Yuen on LinkedIn.

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