EGD in Healthcare Environments: Children’s Hospitals

Click to access details on the EGD in Helathcare: Children's Hospital Podcast


What you will Learn

The Wayfinding and placemaking strategies of two hospital systems with different approaches are discussed in this Podcast.


  • Seattle Children's Hospital
    • Articulating the brand
    • Dealing with different zones
    • Dealing with regional identities
    • Art in Wayfinding
  • Penn State Hershey Children's Hospital
    • Design of information in a visually active environment
    • Design in hospital's is also about hospitality - the notion of delighting visitors and patients
    • Branding
    • Interior and exterior wayfinding
    • Landmarks and patient room ID
    • Working with in-house sign shops


Questions Answered

  • How was the artwork applied to the walls and in which parts of the hospital?
  • To what extent did the artwork/graphics continue past the main level of the hospital?
  • What role did the designers play in the survey process to build the wayfinding to maximize efficiency?
  • How does the Artwork system relate to the external wayfinding?
  • What was the process to arrive at the building color identities?
  • Who was responsible for choosing the fabricator for the sign and graphics?
  • Are the patient room signs off the shelf products?
  • What product was used on the floor artwork and were they integral to the flooring?
  • How was the emergency department incorporated into the artwork theme and zones?


Course Materials

  • One PDF presentation and one Audio file.



  • Approximately 73 minutes



  • Mark Sanders, Cynthia Hall | Studio SC
  • Robert Brengman, Mark VanderKlipp | Corbin Design


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