Dynamic Environments 2

Click to access the SEGD Dynamic Environments 2 Podcast series


What you will Learn

Dynamic environments are complex projects for even the most experienced developers, designers, and technical consultants. New media and emerging technologies present huge challenges—but also great opportunities to energize places, reinforce brand, establish dialogues, and deliver targeted messages. Learn from experts on design and technology/fabrication how to put complex dynamic environments together.


Projects highlighted in this course:

  • Digital Beijing
  • Griffith Observatory
  • Mattel Children’s Hospital UCLA
  • GreenPix Zero Energy Wall
  • The Sony Experience
  • Pier at Caesar Atlantic City
  • Samsung Mix
  • Enteractive at 11th and Flower
  • Drive By
  • L.A. Live
  • Swell
  • The Americana at Brand
  • The Comcast Experience
  • Glory Road
  • Victory Park
  • Bloomberg Center Media Wall
  • Chicago Museum of Science and Industry
  • ABC SuperSign
  • Interactive Billboards
  • Newseum
  • LAX video wall
  • Hollywood Shadow Project
  • Dubai Mall


This day long workshop consists of the following sessions:

  • What it takes to develop a world class dynamic environment
  • Strategy and approach
  • Design development
  • Technology specification development
  • Designer/developer strategies
  • Technology, content development and implementation
  • Dynamic Feasibility, analysis and marketing strategy
  • Technology and software selection in the design process
  • Managing content development in dynamic environments
  • integration of dynamic and interactive space into the architectural design process


Course Materials

  • 15 downloads containing 27 individual files



  • Approximately 6 hours and 10 minutes



  • Phil Lenger, Show & Tell Productions
  • Craig Hanna, Thinkwell Design & Production
  • Mike Rubin, MRA Partners
  • Zhu Pei, Studio Pei-Zhu
  • David Niles, Niles Creative Group
  • Simone Giostra, Simone Giostra & Partners Architects
  • Mike Rubin, MRA Partners
  • Steve Samard, Sensory Interactive
  • Gordon Blitch, Reflect Systems
  • Brian Edwards, Edwards Technologies
  • Dennis Hickey, Mark IV IDS
  • Adrian Velicescu, StandardVision LLC
  • Alex Carru, Medialon
  • Lee Skolnick, Lee H. Skolnick Architecure + Design Partnership
  • Eli Kuslansky, Unified Field
  • Stijn Bröcker, Innovative Designs


Presented November 13, 2008

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