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Smart design improves lives, elevates experiences and amplifies stories worth telling. - Don Hollis
As Hollis Brand Culture's founder and principal, Don brings more than 20 years of applied experience in brand building and marketing, environmental graphic design and business management.
At Hollis Brand Culture, Don Hollis builds breakthrough brand strategies, corporate identity solutions, social media engagement and graphic design systems for dynamic environments. Leading brand consultant for hospitality, lifestyle and technology industries since 1994, HollisBC excels by creating meaningful brand engagement across print, web, interactive and architectural environments.
Don's professional affiliations include the Museum of Photographic Arts - Board Trustee, SEZIO Advisory Board, American Institute of Graphic Arts - AIGA San Diego, President Emeritus, High Tech Marketing Alliance - (HTMA) past VP of Brand Communications. Non-profit and foundation work includes United Way, UCSD Scripps Forum, Museum of Photographic Arts - MOPA, Challenged Athletes Foundation, Jewish Family Services, AIGA Link and Monarch School.
Don serves the creative community as a leader, author, curator, speaker and judge for juried exhibitions. As owner of Subtext Gallery, Don Hollis continues to be a driving force who elevates regional dialogue through art, culture and design excellence.
Specialties: National leader in brand strategy and identity design, graphic design, logomarks, print, packaging, web sites, interactive, digital and environmental graphics (architectural sign products, programs, wayfinding, district branding, exhibition design), for lifestyle brands, products and services across hospitality, retail and technology sectors.