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DLR Group recently announced the appointment of Adam Wells, Experiential Graphic Design Leader, to Principal within the firm. Throughout his time at DLR Group, Wells has been instrumental in fulfilling its brand promise to elevate the human experience through design. His entrepreneurial spirit led him to create the Experiential Graphic Design Studio (XGD Studio), a unique in-house suite of services that provide DLR Group clients with a variety of turn-key graphic solutions—from branding to wayfinding to interactive solutions.
“Adam’s appointment as Principal positions him as a leader who will proactively and positively push DLR Group forward,” said DLR Group Global Retail-Mixed Use Leader and Senior Principal Brian Arial, AIA. “His commitment and passion to making the XGD Studio successful is unparalleled, and his mission is clear: provide value-added services to enhance what we can offer our clients.”
As the Experiential Graphic Design Leader, Adam collaborates with project stakeholders and design team members to understand the unique characteristics and context of architecture, developing creative solutions that connect the project to occupants and visitors. He works with DLR Group offices from around the globe to bring experiential graphic design and brand development to the firm’s clients, infusing an added level of integrated design to each project. He currently serves as co-chair of SEGD’s Omaha chapter.