MS Signs (Paterson, N.J.) created the signage, changeable graphics, fixtures, cash wraps, and ceiling and floor graphics for FlyBy Sports' airport retail store using its Direct Embed coatings over .040” aluminum.

The fashion fitness store, owned by Airport Wireless/Tech Showcase, wanted a high-energy and sophisticated environment that would feature eye-popping graphics, quality finishes, and durable hardware. The retailer has worked with MS Signs to develop innovative approaches that provide the right look and functionality for the stores. They chose Direct Embed over aluminum as an alternative to solid surface, laminate, or wood. It is highly durable, says the company, and is also cost effective, incorporating a wide variety of finishes into only one material, simplifying connections and finishes.

Direct Embed Coatings is a division of MS Signs.