Digital Technology in Experiential Graphic Design

In experiential graphic design, digital technology refers to the means of creating, storing, processing, and displaying of electronic communications, stories, moving content, effects and added functionality in a built environment. Generally, media created using digital technology are displayed on computer screens or LED or LCD displays. However, evolving digital interfaces and projection technologies are increasing the array of surfaces on which moving images can appear.

Digital design focuses on the design of digitally mediated environments and experiences, including websites, web applications, exhibition experiences, and gaming. Digital signage, another application of digital technology, is made possible by the centralized distribution and playback of digital content on networks of displays. Digital signage often appears in retail applications and, in addition, is increasingly a component of comprehensive wayfinding systems designed for transportation and healthcare environments.

In experiential graphic design, digital technology is not necessarily confined to a computer screen, kiosk, or display. It is often scaled to the built environment, architecturally integrated, and designed as a user-focused experience. It frequently allows and encourages user interaction, particularly through interfaces such as gesture recognition software, motion sensors, or even facial recognition. It leverages sophisticated content management systems to create immersive, often temporal, constantly changing environments that can be customized to meet user needs and preferences.

See more content on related specifically to:

1. Projection Mapping

2. Virtual Reality

3. Digital Content

4. Data Visualization

5. LCD Display

6. LED displays

7. LED Lighting

8. Digital Interface designs in public spaces

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