Digital Interactive Experiences

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Sponsored and led by Reality Interactive

Speaker: Douglas Hampton-Dowson

Digital Interactive Experiences: The How Behind the Wow

How to set the right technology to the right environments.


  • "Right idea, wrong implementation" is common (examples)
  • Frameworks and methodologies
  • Framework 1: The Balancing Act
  • Framework 2: The roles of digital in a space
  • Digital has many roles in a space
  • User testing
  • Our Process
  • Measurement and Metrics
  • Examples
  • Q&A


Key Takeaways

  • Different methodologies for implementing the right technology for the right environment
  • How to conduct appropriate user testing
  • Different ways to measure and monitor success after launch

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