SEGD Denver’s Digital by Design event was a huge success and featured an expert panel of professionals who work in the fields of environmental and experiential graphic design. The event centered on best practices for implementing digital signage programs and featured speakers who’s expertise ranged from design to fabrication to providing content. Marty Gregg, principal of ArtHouse Design joined Jim Zazenski, president of Boyd Sign Systems and David Levin, president and CEO of Four Winds Interactive, each speaking to their unique point of view and associated best practices. SEGD Denver chapter chair Zach Kotel emceed the event and led the panel discussion, as well as the audience question and answer period.
The panel discussed how important it is to consider the holistic, functional and aesthetic goals of a project through collaboration to ensure that every discipline involved in implementing a digital signage program is effective in providing creative solutions. The speakers shared case studies including Denver's 14th Street Redevelopment, Denver's 16th Street Mall Interactive Kiosks, One World Trade Center and the Oculus in New York City and work for Dallas Fort Worth International Airport. Through careful consideration of branding, signage design, wayfinding and content management, these projects were able to seamlessly and elegantly incorporate digital signage into the overall package for maximum impact.