Design Leadership, Legends and Lakes—SEGD Conference to Convene in Minneapolis

2018 SEGD Conference to Convene in Minneapolis

SEGD Conference Comes to the “City of Lakes” for Three Days of Design Inspiration

Washington—The 2018 SEGD Conference Experience Minneapoliswill bring together the international experiential graphic design community in the “City of Lakes” June 7–9, for three inspiring days of programming.

This annual SEGD gathering is the only conference specifically created for the experiential graphic design community—experiential and environmental graphic designers, architects, landscape architects, interaction designers, branding and strategy experts, technology integrators, fabricators, makers and clients involved in the design of place and experience. In Minneapolis, the conference will engage participants on a range of topics from design leadership, design thinking and shaping urban landscapes, to “giving back” and harnessing the power of interactive experiences.

"The annual SEGD conference moves to a different city every year, which is part of the content and the conference's appeal—to experience the experiential graphic design of a new place,” says Clive Roux, SEGD’s CEO. “In preparation for Super Bowl LII in Minneapolis earlier this year, the urban landscape has undergone tremendous positive changes. Thanks to the Super Bowl, Minneapolis is definitely ready for its first SEGD Conference!"

Prior to the conference on Wednesday, June 6, Minneapolis College of Art + Design will host the annual SEGD Academic & Research Summit, where design educators, researchers, students and practitioners will gather to hear presentations from original peer-reviewed design and user research related to experiential graphic design.

The 2018 SEGD Conference Experience Minneapolis will be headquartered at Renaissance Minneapolis Hotel on Third Street South. This three-day event will focus on inspiration and education, with a potent and fun combination of hands-on workshops and charrettes, design tours, summits, networking socials, thought leadership sessions and even an expo floor with technical skills talks.

Speakers will include design legends like Wayne Hunt, FSEGD and the 2018 SEGD Fellow (to be revealed at the event), alongside presenters from leading firms including Entro, 3M, 22 Miles, Contend, Chank Fonts and Intersection in addition to local institutions like the Minneapolis Vikings. Project tours on Thursday, June 7, will show participants a unique design-oriented view of Minneapolis destinations like the Minneapolis Institute of Art, the American Swedish Institute, US Bank Stadium and the 3M Innovation Center.

On June 9, the SEGD community will send off the conference, celebrating excellence in experiential graphic design by saluting the winners of the 2018 SEGD Global Design Awards and 2018 SEGD Achievement Awards.

For additional conference program information or to register, visit the SEGD website:


The 2018 SEGD Conference Experience Minneapolis will be located at Renaissance Minneapolis Hotel—The Depot, 225 Third Avenue South, Minneapolis, MN 55401.

For information about exhibiting at NEXPO or becoming an SEGD Industry Partner, contact Kristin Bennani, [email protected]

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