Design Forces Converge at 2014 SEGD Conference

Experiential Graphic Design event opens June 5 in Atlanta.

ATLANTA  – Wayshowing expert Per Mollerup, urban artist HENSE, award-winning information designer Andreas Uebele, and acclaimed placemaking designer Clifford Selbert headline the 2014 SEGD Conference this week in Atlanta. Themed Convergence: Crossing Lines, the SEGD event is the world’s only conference focused on Experiential Graphic Design, the discipline that creates experiences connecting people to place.

Just as Atlanta is a city that has been shaped by social, cultural, and historical convergence, the world of design is being shaped by the convergence of disciplines, technologies, cultures, and ideals. For the 500 Experiential Graphic Design professionals gathered this week in Atlanta, the 2014 SEGD Conference will provide a provocative look at the fusion of  contemporary experience design practice with these social and cultural forces.

The conference is headquartered at Loews Midtown Hotel in Atlanta, but participants will explore the city during project tours, social events, and other programs planned June 5-7.

The conference kicks off Thursday, June 5, with tours that include some of Atlanta’s hottest destinations—the World of Coca Cola, Centennial Park, and the Atlanta Botanical Garden—as well as innovative new urban redevelopment initiatives including the Atlanta BeltLine and Ponce City Market, a mixed-used development in a former Sears Roebuck distribution center. Other Thursday events include the 2014 SEGD Academic Summit, which will highlight the diverse body of Experiential Graphic Design research being produced at higher education institutions. A signature SEGD Conference event, Design Improv, gets a “Design for Good” twist this year. SEGD has partnered with the Emmaus House, a local nonprofit that provides education, opportunity, assistance, and advocacy to empower the residents of Atlanta’s Peoplestown neighborhood to move beyond poverty. SEGD Conference participants will work in teams to conceptualize a wayfinding program for the Emmau House’s campus.  

Friday’s program includes main-stage presentations by Atlanta-based urban artist HENSE, whose architecturally-scaled commissions around the world combine graffiti and fine-art techniques, as well as planners and designers behind the Atlanta BeltLine, the loop of old railroad tracks that is being transformed into a 22-mile transit greenway with light-rail and new parks and trails. Wade Thompson of Atlanta-based creative agency Son&Sons and Jill Ayers, whose New York-based firm Design360 is responsible for the wayfinding and graphics program for the new Ponce City Market, will also be on the podium Friday.

Saturday, June 7, features presentations by Stuttgart-based designer Andreas Uebele, whose work has been described as a marriage of architecture and typography, and Clifford Selbert, co-founder and partner in Selbert Perkins Design, the internationally acclaimed firm known for its iconic placemaking design including the LAX gateway. Per Mollerup, professor at Swinburne University of Technology (Melbourne) and author of the seminal books Wayshowing and Wayshowing>Wayfinding, will also speak on Saturday.

The conference finale is Saturday evening, June 7, when winners of the 2014 SEGD Global Design Awards—the international design program that recognizes the best in Experiential Graphic Design projects worldwide—will be announced at a gala celebration.

“Our 2014 SEGD Conference program demonstrates how Experiential Graphic Design is the creative fusion of many disciplines, technologies, and ideas,” says Clive Roux, SEGD CEO. “Through this fusion, Experiential Graphic Design practitioners are creating memorable experiences that connect people to place. At our conference, we provide a combination of blue-sky inspiration and hands-on learning for this growing community of creatives.”

For more information about the conference, including a detailed program, visit the Convergence website at For additional  information or images, contact Pat Knapp, [email protected], 513.382.4896.

About SEGD

Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences connecting people to place. Experiential Graphic Design encompasses placemaking and brand identity, wayfinding and signage, exhibition design, public installations, and experiential design-focused research and planning. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.


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