Design Electronic Sign Systems and the Economics of the Dynamic Sign

Presented December 16, 2004

The most important aspect of developing dynamic systems is developing a system. This lecture will cover the basics of narrowcasting, content design and upkeep, and integrating electronic signs into an overall environmental graphic design project.
The second half of this lecture will cover the economics of the electronic sign. How far can we go today to integrate these signs into our projects today for retail, transportation, sports, and corporate and what makes sense to hold off until later. This will include a cost model for electronic signs that include power, wiring, content development and upkeep.

Don Fisher, Talisman Interactive
Craig Johnson, Talisman Interactive
Bill Phillips, East Coast Sign

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