Design Disciplines Collide at SEGD's Exhibition & Experience Design Workshop

August 21-22 in Washington, D.C.

Today, exhibition design is a convergent discipline that borrows elements from retail store design, interpretive wayfinding, storytelling, media, and interaction design. The creatives who develop immersive, compelling exhibition experiences are just as diverse, hailing from the experience design world as well as web development, technology, science, typography, and brand design.

Speakers at SEGD’s Exhibition & Experience Design Workshop August 21-22 echo that convergence: Award-winning exhibit designers Richard Poulin and Jonathan Alger, Monotype director Allan Haley, groundbreaking exhibition director Wayne LaBar, and Gallagher & Associates business development director Gretchen Coss will be among the speakers sharing a wide range of perspectives and projects.

“From High Art to Walmart: The Spectrum of Experiences” will gather designers, technology integrators, media experts, web developers, museum directors and curators, academics, and retail strategists. The two-day workshop will focus on the convergence of exhibition and experience design and the high- and low-tech strategies being used to create compelling, immersive user experiences.

The workshop will explore how “traditional” exhibition and retail design can learn from each other and how social media and interactive technology can be used to propel consumers off their couches and into stores, museums, and other exhibition spaces.  

“We know that exhibition design is no longer about artifacts, and in spite of our love of technology, it’s not about that, either,” says Clive Roux, SEGD CEO. “It’s about creating memorable user experiences. The museum world is not used to inventing new experience paradigms, but at the Exhibition & Experience Design Workshop, creatives, technology integrators, and museum directors will have the opportunity to network and share best practices and new ideas.” 

The program will travel the spectrum of experience design—from curated exhibits that showcase artifacts, information, and stories in innovative ways to consumer-driven retail experiences that activate buyer behavior in a “showrooming” world. Program topics and speakers will include:

>>Jonathan Alger, C&G Partners | The State of Experience Design: Spaces, Places, People

>>Richard Poulin, FSEGD, Poulin + Morris | Public Culture: Telling Stories, Sharing Meaning

>>Allan Haley, Monotype | Scaling Typography: From Interface to Screen—Fonts, Brand, and the User Experience

>>Wayne LaBar, Alchemy Studio | Digital/Physical Experiences: Play and Learning in an EGD/XGD World

>>Gretchen Coss, Gallagher & Associates | The Collaborative Process: Lessons in Innovation

>>Josh Goldblum, Bluecadet | Immersive Interfaces: Curating, Managing, and Integrating Interactive Media

>>Tim McNeil, UC Davis, and Clare Brown, Corcoran College of Art + Design | Chaos at the Museum: A Follow-up from the London Symposium

>>Andrew Swedenborg, King Retail Solutions | Consumer Culture: The Future of the Retail Experience

>>Brad Larson, Brad Larson Media | Storytelling Technology: Connecting Visitors to Content

The two-day event begins on August 21 with project tours of the NPR headquarters, the Blessed John Paul II Shrine, and the William H. Gross Stamp Gallery at the Smithsonian Institution’s National Postal Museum. On August 22, the workshop will be held at the Washington, D.C., offices of Gensler. In addition to tours and expert presentations, breakout trend sessions will focus on key areas of practice such as user experience, interaction design, digital technology, retail design, and more.

The workshop is designed for museum directors, designers, architects, curators, technologists, and planners involved in this convergent and rapidly evolving design practice. For more information and the full agenda, visit the SEGD Exhibition & Experience Workshop event page.

Thank you to our sponsors iZone Imaging, Color Ad Signs and Exhibits, S|N|A, and GKD MetalFabrics.


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Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.