Design & City

Friday, March 19, 2021 - 12:00pm to 1:00pm

The SEGD Riga Chapter together with SEGD London Chapter is delighted to invite to the first 2021 years event, which will be dedicated to the topic of Design & City.


Simon Jordan, Senior Principal Co-Founder – Jump Studios, will talk about brand experience and how to build a meaningful experiences:

A brand experience is about creating a sensory environment that brings a person into a lasting and meaningful relationship with a brand. And brand experiences have always been affective in a world that craves interaction. More than ever, people want and need a break from the mundane – they want entertainment, they want escapism. But in an increasingly borderless and globalized world, are we really building meaningful and distinctive experiences? 


Laura Lorence, Graphic designer – Design studio H2E, will focus on perspectives on designing places:

Everything is interconnected. We are shaped by the environment that surrounds us and events we take part in. Becoming a collection of experiences and memories, we continue to shape the world with our own actions. As unique as our background, are our decisions. What do we aim and search for? 



Event Program (Riga time):

12:00-12:05 – Introduction 

/ Dagnija Balode, SEGD Riga Chapter Co-founder and H2E CEO/Partner

/ Simon Borg, SEGD London Chapter Chair and Populous Associate Principal

12:05-12:25 - A provocation on designing for experience

/ Simon Jordan, Senior Principal Co-Founder – Jump Studios (

12:25-12:45 – A perspective on navigating and designing places

/ Laura Lorence, Graphic designer – Design studio H2E (

12:45-13:00 – QA, discussion



Event details:

SEGD Members or by invitation only


Date and time: 

March 19, 2021 at 12:00 (Riga time)



Zoom platform


Many thanks to the Design studio H2E for supporting this event!

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