Dear Boss: Here's Why You Should Send Me to the 2017 SEGD Conference

Does your boss need some persuading to sign off on your trip to Miami for the 2017 SEGD Conference, June 8–10? We can help with that. Here’s a letter that will show them the ROI that will get you to MIA.

Dear [Insert Supervisor’s Name]

I’d like to attend the 2017 SEGD Conference Experience Miami,June 8–10. My participation in the conference will be a great investment for our company, and here’s why:

  • I’ll grow our company’s network and business development potential by connecting with new partners and clients. [Over cocktails? Maybe, but no need to bring that up.]
  • I‘ll learn from the leaders of top-level design firms like Moshe Safdie Architects, Gensler, Contexto/New World Symphony, Holmes Wood, TwoTwelve and more. [And you’ll get a chance to meet and hear from design legend Lance Wyman, but no need to rub that in.]
  • I’ll collect competitive intelligence, finding out what the other guys are doing and why. [No need for a spy-cam—speakers share willingly!]
  • I’ll find new vendor and fabrication resources and learn about new processes and materials at NEXPO. [And pens. You’ll bring back lots of promotional pens.]
  • I’ll be able to lend my skills to the greater good by participating in the Design Improv(e) session. [This year’s project will be to create a donor wall and building signage for a non-rpofit focused on providing shelter and support services to over 500 homeless women, youth, and children in Greater Miami.]
  • I’ll learn about the latest design services innovations and workflow improvements using digital tools. [Adding “digital” to this a few more times might make an even bigger impression.]
  • I’ll take prolific notes and bring my new knowledge back to the office to share with my co-workers. [But until then, you’ll be the smartest person in the office.]
  • I’ll Tweet and blog about the conference while I’m there, increasing awareness of our company. [Except for Design Improv. What happens in DI, stays in DI.]
  • I’ll be energized and ready to kick butt when I get back! [Perhaps tone this up or down depending on your boss’s appreciation of metaphors and anatomical references.]


We’ve all been working so hard the past few months and this is a GREAT way for me to recharge my batteries and get inspired to produce at an even higher level when I get back.

And last but not least, we’ll get our money’s worth, with three jam-packed days of learning sessions,behind-the-scenes project tours,networking events and NEXPO!


[Your Hard-Working, Go-Getting, Forward-Thinking Employee]

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 Careers in Experiential Design
2023 Wayfinding and Placemaking
2023 Experience Washington D.C.