David Osborne

David Osborne is the Founder of Graphia Brands in Hong Kong
Hong Kong

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David Osborne is the Founder of Graphia Brands in Hong Kong.

Founder and Chairman of gB, David Osborne continually seeks better ways to improve the discipline of environmental graphics. He actually hates signs. David Osborne introduced the idea of wayfinding not as signage design but as experience design, and he continually encourages his five design teams to find better, more intuitive ways to guide and orient people in the built environment. He holds a PhD from Coventry University in England and his continued research area is consumer behavior in the built environment.

Graphia Brands (gB) design wayfinding systems; for theme parks, for retail malls, for office complexes, residential, hotels...we design fun and funky (and sometimes cool and corporate) signage that helps people know where they are and gets them to where they want to go. And, of course, makes the buildings look super-cool. Graphia Brands have a wide range of clients across Asia, with over 350 projects completed in China for clients that include all of the major developers and property groups such as Marriott International, Wynn Hotels, Walt Disney, Sun Hung Kai Properties Limited, Swire Properties, Hutchison Whampoa Properties Limited, Shangri-La International Hotel Management Ltd. and many more

David Osborne builds (slowly) vintage motorcycles and plays (badly) blues guitar and ukulele. He has possibly the largest private collection of ukuleles in Hong Kong. Apart from that he's almost normal.

Connect with David Osborne on LinkedIn.

See his work at Graphia Brands.

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