David Kepron discusses how retail will change as the millenials and the generations that follow them become the dominant consumers. He speaks about how you have to engage consumers used to creating their own stories on the web in the narrative of your brand.

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.