Danielle Lindsay-Chung

Enhancing the Physical Brand Experience at Uber
Articles referencing Danielle Lindsay-Chung: Enhancing the Physical Brand Experience at Uber

Hello, I am an environmental graphic designer with 12 years experience in wayfinding and signage design. During this time I have contributed to and implemented wayfinding projects, sign programs and display graphics in a variety of Retail, Residential, Civic, Cultural, Hospitality and Corporate environments.

I am knowledgeable of industry technologies and trends, as well as nuances specific to EGD projects which include accessibility and code requirements (ADA/SAD), municipal sign bylaws, development and permit processes.

My project experience includes: wayfinding design and programming, signage standards, retail tenant guidelines, architectural signage, presentation centre design, graphic and industrial design, production, project coordination, tender documents, contract administration.

I recognize design as a strategic enterprise and in this regard I bring a high degree of management and business acumen to my practice. I have direct experience building relationships with clients, developing business opportunities and delivering quality results.

I received my education from the Alberta College of Art and Design where I obtained a Bachelors degree in Fine Arts. I also hold a diploma in Multimedia Design and a professional certificate in Urban Design from Simon Fraser University.

I am very passionate about the relationship of wayfinding within the urban context and the role of media and information design in contributing to enhanced public spaces.

Volunteer Activities 
Urban Land Institute British Columbia
SEGD Vancouver Chapter Chapter Co-Chair 2011-2013
SEGD San Francisco Chapter Co-Chair 2014-2015

Connect with Danielle on Twitterand LinkedIn. View more of her work at Skidmore, Owings and Merrill LLP.


SEGD’s San Francisco chapter hosted 27 students from the Department of Design at the University of California, Davis, for a full day of studio tours October 23. The goal was to give students the opportunity to experience the diversity of careers in environmental graphic design.

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