Daktronics (Brookings, S.D.) was featured in a recent segment on CBS News Sunday Morning.
The segment aired on Feb. 1. Last November, CBS national correspondent Lee Cowan and a film crew spent three days in Brookings filming the story of Daktronics and its race to build the biggest and most vivid video displays in football.
The Daktronics segment is focused on co-founders Al Kurtenbach and Duane Sander, two South Dakota State University engineering professors hoping to give their students a place to work close to home, and how the company they started in 1968 has been building video displays for professional football since the 1990s. That's when the company, which once made high school wrestling scoreboards, entered what's become an arms race to build the biggest and most vivid video displays in football. Daktronics scoreboards can be found in many professional stadiums, including the home of the largest video scoreboard in the world at the Jacksonville Jaguars' EverBank Field (pictured).
"The recognition from the CBS Sunday Morning broadcast and The New York Times article last summer is a result of great effort by Daktronics employees over the past decades and is to be treasured by all employees," said co-founder Kurtenbach. "Moreover, it creates an opportunity for us to build on and create growth into the future."
The episode is available for viewing here.