Daktronics: Can't Beat the Real Thing

daktronics image of Coke sign

Daktronics (Brookings, S.D.) partnered with the New York Mets to bring animated content to the new 26-foot-high by 84-foot-wide LED script display the company recently installed at Citi Field in New York. The display spells out “Coca-Cola” in right field.

Building on a partnership that began with content for the Mets’ main video displays when they were newly installed, Daktronics Creative Services started providing creative animation and ambient lighting ideas for the unique script display prior to installation. 

More than 30 animations were provided that include content for Coca-Cola, the Mets’ brand and players, crowd prompts, and artistic elements. The production of content is still ongoing at the request of the team and their sponsor.
At more than 2,200 square feet, the display is one of the largest of its kind in professional sports and the largest to show brand specific advertising. The LED freeform puck-shaped elements are spaced 35 millimeters apart, can be integrated seamlessly with other displays at Citi Field and provide a unique aspect to every event.
For the main display, Daktronics Creative Services provided transitional elements for between different pieces of content, game information, layouts and live video shots.

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