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Cynthia Jones Parks, of nationally-known, Atlanta-based firm Jones Worley, has been given the prestigious honor of “Lifetime Fellow” by the Atlanta chapter of the AIGA. The recognition honors the outstanding contributions Parks has made to raise the standards of excellence in the local and regional design community.
An active AIGA member since 1993, Parks is the first African-American and second woman to be named a Fellow in the history of the Atlanta chapter of the organization. She was among three Fellows feted during a reception held Sunday, March 17th, at the Museum of Design Atlanta. Other honorees were George Hirthler, a founding member of AIGA Atlanta, and Peter Wong, a Graphic Design professor at the Savannah College of Art and Design. Atlanta designer Kathi Roberts was the first woman inducted in the Fellows in 2015.
As President and CEO of Jones Worley Design, a communications and design firm she founded shortly after graduating from college, Parks is accustomed to being a trailblazer. Parks made history when Jones Worley was the only African-American, female-owned firm selected to be on the team that branded and designed the “Look” of the Centennial Olympic Games.
She made history again when her firm designed, branded and launched the “Breeze” card for the Metropolitan Atlanta Rapid Transit Authority, in what was the first 100 percent smart card conversion in North America. The success of that project paid off enormously: Jones Worley subsequently won contracts to guide the implementation of eight, uniquely different transit fare media in San Francisco, St. Louis and Albany, just to name a few. No other marketing communications firm in the country has led as many innovative fare collection initiatives as Jones Worley.
Parks’ firm has a track record of expertise in the transportation industry, where it has provided wayfinding and experiential sign design, strategic communications, marketing and branding to more than 45 transportation authorities from California to Florida. Jones Worley’s award-winning designs help millions of travelers navigate busy airports, transit hubs, convention and government centers and other large venues on a daily basis.