Craig Lovin

Photograph of Craig Lovin
Atlanta, GA

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Craig Lovin is the Creative Director at the World of Coca-Cola in Atlanta, Georgia in the United States of America. 


The World of Coca-Cola is a 100,000 square-foot attraction in the heart of downtown Atlanta, about a mile from where Coca-Cola was invented and first served in 1886. 

Since the original World of Coca-Cola opened its doors in 1990, the Atlanta institution has welcomed nearly 24 million guests from around the world. The World of Coca-Cola at Pemberton Place® celebrated its Grand Opening on May 24, 2007. It’s the only place where you can explore the fascinating story of Coca‑Cola® – the world’s best-known beverage brand. Inside, a series of ten galleries brings the rich history of The Coca‑Cola Company to life through exhibits featuring some of its most prized possessions such as a circa 1880s soda fountain, 1939 delivery truck from Argentina and the Coca‑Cola contour bottle.

As Creative Director, Craig Lovin is responsible for bringing to life all the content inside the World of Coca-Cola, through artifact exhibits, audio-visual media and interactive experiences. With a background in film and video production, Craig has been with The Coca-Cola Company since 2002. He also lived in Beijing, China for a year, where he led the design and development of Coca-Cola’s Showcasing Center for the 2008 Summer Olympic Games. 

Craig Lovin obtained his Bachelor’s degree from Davidson College and a Master of Communications degree from Georgia State University. 

See more of Craig Lovin's work at the World of Coca-Cola


2016 Exhibition & Experience Design - Corporate Visitor Experiences Dialogue

2016 Exhibition & Experience Design - Craig Lovin - Corporate Visitor Experiences

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