Tuesday, August 31, 2021 - 6:30pm


Stories by Experiential Designers from South-East Asia
#02 – Exhibition and Interpretive Design

August 31, 2021 at 6:30pm (Singapore Local Time) Online

The pandemic and social distancing have accelerated our ways of sharing thoughts and projects, experimenting with all the possibilities of physical and digital communication while creating new experiences. The term ‘phygital’ in design has emerged as a term to describe this hybrid state. Particularly in exhibition design that has its roots in the physical world, it is enabling designers to create unique and memorable experiences that are augmented and informed by digital applications and methodology.
In our second talk of the quarterly series presented by SEGD (Society for Experiential Graphic Design)Singapore Chapter, we explore the newly-coined term ‘phygital’ and how it is transforming the ways in which exhibition and multimedia designers conceptualise exhibitions and experiences. Join us in a series of conversations with design practices from Singapore and South-East Asia, as we dive deeper into what ‘phygital’ design means to them. Discover how it drives their practices to generate innovative design solutions and new hybrid spaces that blur boundaries between physical and digital.

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