Totem Park

Lot with a Little Award

Totem Park was an exhibition at the Energy 21 Conference, an annual energy industry event that addresses issues such as climate change, networks, and energy supplier competencies. The Projects of Imagination design team was commissioned by Citipower and Powercor, two of Australia’s primary electricity distributors (and major conference sponsors), to design an exhibit presenting three core business sectors (smart meters, customer service, and network services) within a 6m-by-6m display area.

The creative team’s goal was to push the envelope of a traditional exhibition stand and to express the companies’ messages in an inviting and visually engaging format.

The team developed a concept they called Totem Park, a series of 250mm-diameter hydraulic poles at varying heights that were used to present key exhibit information. A short timeline (six weeks from briefing) and budget restraints required cost-effective materials and malleable construction methods. Using only the color palette of the existing corporate identities, the design team created a journey that encouraged visitors to interact with key static and moving key messages, headphone poles, 360-degree LED displays, and live smart-meter demonstrations.

Jury Comments: 

“A modern constructivist expression of typography provides a dramatic and engaging experience. The contextually-appropriate totems are visually compelling.”

“Wonderfully animated and attractive design concept.”

Design Firm: 

Projects of Imagination


Citipower, Powercor

Location City: 

Melbourne, Australia

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Andrew Craig

Design Team: 

Nick Cox (concept development, graphic design, project management), Dion Hall (concept development, project management)


Tim Macdougall (creative strategist), Hugo Armstrong (Citipower Powercor liaison), Georgina O'Connor (technology consultant, lead animator)


Premier Graphics (fabrication), Durham AV (multimedia)

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