In 2017, the new West End Concourse of Penn
Skidmore, Owings & Merrill

Skidmore, Owings & Merrill LLP (SOM) is one of the largest and most influential architecture, interior design, engineering, and urban planning firms in the world. Founded in 1936, the firm has completed more than 10,000 projects across 50-plus countries. The firm is renowned for its iconic buildings and our steadfast commitment to design excellence, innovation, and sustainability.
As the boundaries of design continue to blur, a new level of strategic thinking is emerging.
Branding, identity, and graphic design are infusing the built environment with increasing sophistication and opening new channels of communication that extend traditional branding programs to workspaces, retail environments, and entire buildings.
Skidmore, Owings & Merrill provides the full spectrum of services—from identity and branding to wayfinding, signage, environments, and supergraphics—to achieve an integrated communications continuum. Collaborative by definition, the firm tailors its team and process to each client, drawing upon Skidmore, Owings & Merrill’s expertise in planning, interior design, architecture, and structural engineering, as well as outside technology experts, to serve a broad range of businesses and institutions.
Skidmore, Owings & Merrill has an award-winning portfolio that encompasses brand-enhancing identity and collateral; signage that helps us find our way and keep us safe; new solutions that merge architecture and graphic design; and master plans for long-term consistency.
Articles
Big, Bold and DIN—Penn Station West End Concourse
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