Merit Award

RockStyle at the Rock and Roll Hall of Fame and Museum

"RockStyle" displayed the stage and video costumes of rock and pop music icons such as Madonna, Mick Jagger, Michael Jackson, and David Bowie. The main challenge was fitting the large quantity of artifacts into a fairly limited gallery space; this was accomplished by doubling them up in a two-level structure accessed by ramps. The tilting planes imply the dynamic quality of rock music, and the split-level method of display sets up the context of the stage edge. From the visitor's point of view, he is either positioned as though standing in the audience, looking up, or on the stage, looking down. The structure also allowed for multiple sides of the costumes to be visible, making them seem more accessible than if cramped behind flat glass. The "jungle gym" structure is built of speed-rail, pipes, and Hollander fittings. Explanatory text is displayed on "canopies" or stretched scrims. Typography used in the exhibit graphics resembles stage lights and the "glitter and glam" associated with rock star excess.

Jury Comments: 

"This exhibit feels like rock and roll. The acid color and off-balance ramps create a display that contrasts with the restrained display of the clothes themselves. The speedrail structure exactly reflects the temporary rigging of rock sets. Kiss would be proud."

"Outstanding use of typography in the hot-pink letterforms. Glamour-style camera flashes and canted levels really bring out the spirit of the Rock & Roll experience."

Design Firm: 



Rock and Roll Hall of Fame and Museum

Location City: 

Cleveland, Ohio

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Peter Mauss/Esto

Design Team: 

J. Abbott Miller (Principal in Charge), James Hicks, Roy Brooks


Dreamchaser (in-house video installation)



Related Links: 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

Join us virtually for the 2020 SEGD Branded Environments event
Xlab is postponed until early 2021