Pacific Design Center

Merit Award

Exterior sculptures and a comprehensive interior and exterior wayfinding system were designed to enhance the famous Pacific Design Center complex, Los Angeles' premier designer showcase center. Twenty-five-foot tall, stainless steel sculptures – a lamp and a chair – symbolize the nature of the home furnishings design industry and dramatically reinforce the design center's landmark status. In addition, a clean, modern building identity and wayfinding system was created to streamline pedestrian and vehicular circulation around and within the building. Steel, glass, paint, and vinyl materials were used.

Jury Comments: 

"Affectionately dubbed The Blue Whale, the Pacific Design Center is a great example of a building that serves as its own sign. The designers here have cleverly tackled this dilemma with their upgrade of the building's identity. Using over-scaled and artistically abstracted furniture, they convey the building's contemporary design vocabulary as well as the products showcased within. The design of the lamp and chair are at once iconic and witty. They represent the best of wordless graphic identity at a scale commensurate with the context."

Design Firms: 

Selbert Perkins Design


Pacific Design Center

Location City: 

West Hollywood, California

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Andy Davey

Design Team: 

Robin Perkins (Principal in Charge), Nick Groh, Erin Carney




Carlon & Co., TFN

Related Links: 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2022 Conference Experience Portland
2022 SEGD Academic Summit
2022 Wayfinding and Placemaking