Pacific Bell Park

Jury Award

The scope of this project encompassed the complete graphic design and signage for a new downtown baseball stadium and included logo design, graphic imagery, and all directional, informational, code, identification, and concession signage. A grille motif complements the architecture by expanding on themes of natural light and exposed structure. The logo celebrates the unique San Francisco experience of a waterfront ballpark where a home run to right field just might land in the bay.

Jury Comments: 

"This graphics program really works with the architecture. Too often sports signage looks like an afterthought. This is totally integrated and has helped bring this part of San Francisco back to life."

Design Firm: 

Debra Nichols Design


China Basin Ballpark

Location City: 

San Francisco, California

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Phil Toy

Design Team: 

Debra Nichols (Principal in Charge), Bill Comstock




AGI, Thomas Swan Signs

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