North Market Building Sign Program

Merit Award

Located on the edge of a dense, heavily used shopping center, the North Market building was built to accommodate community services and retail businesses in ground level storefronts, and high-end office tenants on the second and third floors.

The project brief was to craft a building identity that would follow architectural cues and be seen as separate from - but not overpowering - the ground floor tenant retail signage. Materials and typographic style needed to complement the low-key modernist structure feature horizontal cement board siding and dramatic window bays. With a high vacancy rate in the competing markets of Hollywood, Sunset Strip, and Wilshire Boulevard, the overall appearance of the building is innovative and distinctive.

Jury Comments: 

"The simple, clean message impressed the jury. The constraints and limited budget certainly challenged the designers, however this is what created such a successful solution. The modular system of positive and negative panels reinforced the messages of NORTH PARK as a shop-work environment."

Design Firm: 

Newsom Design

Client: 

A.F. Gilmore Company

Location City: 

Los Angeles, California

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

N/A

Photo Credits: 

Angelica Solis

Design Team: 

Carol Newsom (Principal in Charge), Lucy Gonzalez

Consultants: 

N/A

Fabricators: 

Neiman & Company, ASI-Modulex, Ironwood Studios

Relevant Links: 

New Member Offer

SEGD 2017 nenver been a member $185 sign up offer

Upcoming SEGD Events

2018 SEGD Branded Environments
2018 Management for Designers
2018 SEGD Conference Experience Minneapolis