Monsanto Incubator

Merit Award

The 94-year old Monsanto Company wanted to shed its image as giant chemical maker and re-engineer itself as a kinder, gentler "Life Sciences" start-up. It was the task of the designers to create a thematic scheme that would allow an effective design solution of essential elements such as visibility, legibility, and flexibility, all without compromising creativity. The goal was to create a wayfinding communication system that would give information to others and get people where they want to go while presenting a meaningful interpretation of identity. In the Incubator building, where products are analyzed and tested in company laboratories, this new corporate image is reflected in the use of a whimsical design for the environmental graphics throughout the facility. These graphics and displays cause employees and visitors to "download" a sense of creativity and innovation about Monsanto, thus aligning them with their new "environmental friendly" corporate image.

Jury Comments: 

"The use of found agricultural items as sign elements seems particularly fresh. The vocabulary brings back warm fuzzy feelings of the farm and civilization. Room signs incorporate end of cornrow markers made of rough exterior galvanized steel."

Design Firm: 

Hellmuth, Obata + Kassabaum

Client: 

Monsanto Col

Location City: 

St. Louis, Missouri

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

N/A

Photo Credits: 

Alise O'Brien

Design Team: 

Hal Kantner (Principal in Charge), Hal Kantner, Jeff Ehrlich

Consultants: 

N/A

Fabricators: 

Engraphix

Related Links: 

New Member Offer

Click to access the 2019 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2019 SEGD Academic Summit Austin Banner
2019 SEGD Conference Experience Austin Banner
2019 SEGD Wayfinding & Placemaking Banner