HBF LA Showroom

Jury Award

Simple product deserves simple environs. This was no easy task considering the floor plan for the HBF showroom resembles the shape of Italy.

Individual rooms are defined by "Swiss cheese" walls finished to match the furniture and perforated to allow free sight lines to the rest of the space. Oversized frames articulate a long wall and carry photos of inspiring furniture from classics such as Ruhlman and Jean-Michele Frank. A new product collection of sheers is displayed as a grouping of internally lit columns that may be entered by the visitor. The other textiles are neatly tucked away in cubbyholes or draped over doors that hide smaller swatches.

Jury Comments: 

"When excessive communication seems to be the norm, this project elegantly moves the visitor towards the project through masterfully planned sight lines and artfully positioned elements. Form, color, and texture tell the story without words or signs."

Design Firm: 

Vanderbyl Design

Client: 

HBF

Location City: 

Los Angeles, California

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

N/A

Photo Credits: 

N/A

Design Team: 

Michael Vanderbyl (Principal in Charge), Peter Fishel, Jeremy Regenbogen

Consultants: 

N/A

Fabricators: 

N/A

Related Links: 

New Member Offer

Click to access the 2019 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2019 SEGD Xlab Banner
Join us for the 2020 SEGD Branded Environments Event in Las Vegas
Join us for the 2020 Management & Leadership event in Cincinnati