Guadalupe Wedding Chapel

Jury Award

The Guadalupe Wedding Chapel is located within the historic district of Downtown Los Angeles, California. The core market demographic is 90% Latin. This second-generation, family-owned business has come to fruition through the creation of a brand image embracing the elements of romance and emotion found in classic architecture, warm interiors, and decorative finishes. Beyond the threshold of the entry lobby lay five individually styled micro-chapels which cater to hundreds of families and couples each week. There is a formal sense here, yet the tone is story-like and charming. The terrazzo floor and ceiling trompe l'oeil add further to the story of love and promise.

Jury Comments: 

"The tone is both formal and yet story-like and charming. The terrazzo floor and faux-masonry façade suggest permanence, the heart cast in the floor pattern and the trompe l'oeil ceiling suggest romance and the ethereal. The inclusion of the 1-800 number in the cast-stone inscriptions suggests unbounded confidence in the business venture. I doubt many of us will ever get the opportunity to make our end-users, whether in the process of marriage, divorce, tax-preparation, or tuxedo rental, as blissful as the designers of this project."

Design Firm: 

Romero Thorsen Design

Client: 

Marie & Julliano Morchon

Location City: 

Los Angeles, California

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

N/A

Photo Credits: 

Jason Ware

Design Team: 

Marc Romero (Principal in Charge), Kjersti Thorsen, Rameen Khan, Robert Jacques

Consultants: 

N/A

Fabricators: 

Caltron Construction, Superior Signs

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