The headquarters building of Crate & Barrel is a sleek, modernist structure designed by Perkins and Will and located within a landscaped campus-like setting. The comprehensive exterior and interior graphics and wayfinding system ranged from monumental site identification signs to room identification signs and workstation nameplates. The interior sign program constituted a large part of the overall wayfinding system. A zone numbering and orientation system was developed to allow for future expansion while taking into account the realities of data and emergency communications. The system has proven successful as Crate & Barrel expanded its staff soon after initial occupancy. The system also included office identification, life safety, building code, and ADA-required signs.
"This captures the essence of the brand and applies it consistently throughout all applications. It also is an illustration of restraint in an approach that could easily have been overdone."
Chris Calori (Principal in Charge), Denise Funaro
ASI Signs, Landmark Signs