AmericaOne Identity

Merit Award

In a traditionally tame event with tame graphics, AmericaOne stood out with its snow sport inspired graphics. The client wanted a design that represented the cutting edge technology that goes into the sport. The use of non-traditional colors combined with hull graphics that violate the water line created a visually engaging boat representative of its speed and energy. The identity was carried from boat graphics to clothing/wet gear design to letterhead and website.

Jury Comments: 

"Fantastic! Cool! Hip! This boat redefined the staid image of the America's Cup, a venerable yachting event. The graphics demand that you update your thinking to reflect the bleeding edge technology and super athletes who man these yachts. Great type, bold color, and form made this yacht jump off the TV screen when compared to its competitors. I loved this look."

Design Firm: 

Vanderbyl Design

Client: 

AmericaOne

Location City: 

San Francisco, California and New Zealand

Project Area: 

N/A

Open Date: 

N/A

Project Budget: 

N/A

Photo Credits: 

N/A

Design Team: 

Michael Vanderbyl (Principal in Charge), Jeremy Regenbogen

Consultants: 

N/A

Fabricators: 

AmericaOne Construction (boat), Custom Dyed Gore-Tex (clothing)

Related Links: 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

Register to attend the 2020 SEGD Branded Environments event at DSE in Las Vegas
Register for the 2020 Management & Leadership event in Cincinnati
Join us in Portland for the SEGD 2020 Academic Summit