Content management refers to the processes and technologies used to support the collection, management, and publishing of information, particularly in the digital realm. Digital content can take the form of text, images, video, audio, and multimedia. These assets are managed via computer programs that allow publishing, editing, and modifying content from a central interface.
Content management systems (CMS) vary by specific industry. A web CMS, for example, includes software designed for website management, such as content management applications (CMAs) that automate the production of HTML. Digital asset management systems (DAMs) focus on managing graphics and multimedia components and their corresponding metadata, but not text. Enterprise content management systems (ECMs) include components designed to organize and administer enterprise data efficiently. ECM components are geared to goals like streamlining access, eliminating bottlenecks, and minimizing overhead.
In experiential graphic design, content management often refers to the administration of content delivered via digital platforms such as electronic displays. In these applications, content management systems are programmed to automate the sequencing and rotation of content over time, often to reach target audiences at specified times of the day or to match the tone and pacing of content to correspond with activities in the surrounding environment.
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