Anna Crider, Partner, Entro, President SEGD
Lex Powers, Manager, Strategic Planning, SEPTA

In Spring 2020 amidst the onset of COVID-19, the Southeastern Pennsylvania Transportation Authority (SEPTA) set out to improve navigability and increase future ridership of its rail transit network. The solution—a comprehensive overhaul of their rail transit network’s branding and wayfinding—prioritized community input with a focus on those with limited English proficiency and accessibility challenges.

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