The Cloud Foundation Sign System

Merit Award

The Cloud Foundation is about the process of at-risk children realizing their dreams through the arts. The concept was to create a sign system that reminds the user of being a child, lying on the grass, and looking up to the bright blue sky to see the clouds…imagining the possibilities. The challenge was finding materials that felt cloud-like, semi-opaque but not transparent, light, and fluffy.

Jury Comments: 

"The jurors commended this project for its restrained but sophisticated typography. It is a well-considered solution that expands the possibilities of what is obviously a low-budget project. It is tactile, with materials that are semi-transparent, referencing the name of the foundation."

Design Firm: 

plus design


The Cloud Foundation

Location City: 

Boston, Massachusetts

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Vivian Law

Design Team: 

Anita Meyer (Principal in Charge), Vivian Law




Batten Brothers

Related Links: 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2021 Experience Philadelphia
Open Up, Conversations with Cybelle