City of Newport Sign Program

Jury Award

The key to the program was to first direct visitors to the Tranportation and Visitor Center, centrally located on the Newport Waterfront. This facility has a large parking garage and serves as the transportation hub for buses and shuttles serving all parts of the city. The goal was to get visitors to parking areas as quicky and expeditiously as possible, get them out of their cars and encourage them to experience Newport at its best: on foot.

To make the city easier to comprehend, it was divided into four major districts. Destinations could then be separated by district, reducing the number of messages listed on the directional signs. The districts were further reinforced by mapping and designated parking areas. Map displays located at the principal parking areas and gathering points showed the overall map of the city next to a blow-up of the district.

Pedestrian directional signs then led visitors from the parking areas to the principal destinations within each district.

Jury Comments: 

"Newport's wayfinding program captures the spirit of this historic New England yachting town in a crisp, clean, unforced manner. This well-balanced solution evokes Newport's nautical and colonial heritage in an elegant, straightforward fashion without undue fussiness or affectation."

Design Firm: 

Roll Barresi & Associates


Newport Chamber of Commerce

Location City: 

Newport, R.I.

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Roll Barresi & Associates

Design Team: 

Jon Roll (Principal in Charge), Andrew Barresi (Project Manager)




Cornelius Architectural Products

Related Links: 

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2023 SEGD Academic Summit
2023 Experience Washington D.C.
2023 Branded Environments