City ID Publishes Paper on Holistic Approach to Airport Wayfinding

City ID Publishes Paper on Holistic Approach to Airport Wayfinding (image: cover art)

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City ID (Bristol) recently published a white paper entitled "Airport | Rethinking the Guest Experience: A Holistic Approach to Wayfinding," proposing Wayfinding as a service—putting the needs of guests first in the design of all elements that aid visitor understanding and experience of airport environments.

City ID posits that Wayfinding as a service enables people to intuitively orientate, navigate and interpret their surroundings, using both the physical cues and the layout of the airport itself, augmented by a variety of integrated products from signs, to mobile and concierge-based services. The approach simultaneously recognizes a shift towards more personalized services enabled by new technologies including back-end systems and increasingly responsive location-based services. In short, it represents wayfinding in the broadest, most connected sense—as the glue that seamlessly binds the guest experience together. 

Read "Airport | Rethinking the Guest Experience: A Holistic Approach to Wayfinding"

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