Based in the US and the UK, City ID are an established pioneer in the development of mapping and wayfinding information design programs, as well as supporting integrated urban design and streetscape projects that connect people, movement and places.
The company's core business is in providing wayfinding and design services including concept and vision development, detailed design development, project management, stakeholder engagement/consultation and design and production management services.

The team work with architects, planners and industrial designers guided by clear principles, a user-centered approach and a collaborative design process encouraging walking, cycling and mass transportation as a means of enabling safer, healthier, and more economically successful places.

City ID are known for building award-winning legacy projects in the US and internationally that continue to live, grow and deliver value far beyond the initial phase of work.

City ID are credited as leading the development of the ‘Legible Cities’ agenda in the US and Europe, and are considered thought-leaders in the fields of city wayfinding and legibility, speaking regularly at international conferences and events.

With the development and successful delivery of projects in world cities and major transit hubs in places such as London, New York City and Moscow, the company has earned global recognition not just for the quality of design solutions, but also for the application of user-centered design processes and the delivery of innovative and sustainable projects across a range of diverse and often complex urban contexts.