As the Chief Creative Officer at BRC Imagination Arts, Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections. 

Some of Christian’s notable projects include Destination Scotland (Johnnie Walker Princes St. Edinburgh, Glenkinchie Distillery and more), Jameson Distillery Bow St., The Museum of Liverpool, Absolut Home, Guinness Storehouse, The Heineken Experience, "Dream Big" China Mobile and China Telecom Expo 2010, NASA's Kennedy Space Center, Ford Rouge Factory Tour, The Rock & Roll Hall of Fame, "Alex & Sylvia" EU Pavilion Expo 2015, The Abraham Lincoln Presidential Library and Museum, The Henry Ford Museum of American Innovation and “Story Garden” by AMOREPACIFIC. Volunteer Activities Past SEGD Board member, SEGD Speaker and Annual SEGD Conference Chairman Los Angeles

View more of Christian Lachel's work at BRC Imagination Arts. Connect with Christian on LinkedIn, Instagram, and Twitter.

View BRC Imagination Arts videos on Vimeo.