Christian Lachel is a industry leader at turning brands into destinations and past board member of SEGD. Christian works with the world's leading brands, museums and cultural attractions to help turn their story into engaging experiences that audiences love. An accomplished creative director, producer and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotionally engaging experiences that audiences love and that increase brand loyalty. He has done this for some of the top brand destinations and museums in the world, including The Jameson Distillery Bow Street, The Rock and Roll Hall of Fame, The Heineken Experience, The Museum of Liverpool, The Guinness Storehouse, The Ford Rouge Factory Tour, The World of Coca-Cola and Story Garden by AMOREPACIFIC.

View more of Christian Lachel's work at BRC Imagination Arts.Connect with Christian on LinkedIn and Twitter.