Chick Russell & Company is a multi-award winning creative development company specializing in the design of extraordinary destination experiences, luxury tourism resorts, immersive theme park attractions and engaging museum exhibits.

Chick Russell has developed a number of iconic projects including The Wizarding World of Harry Potter, Transformers the Ride 3D, and the Nintendo Super Mario Kart Ride for Universal Studios and the Tokyo DisneySea theme park for The Walt Disney Company.

CR&C combines next-generation media, physical effects and gameplay with story-driven environments to create experiences that are thrilling, inspirational and highly repeatable.

We offer all the services you need to create experiences that are both entertaining and enriching.

We excel at doing things that have never been done before—either turnkey or as an owner’s rep. We build teams of the world’s finest designers, estimators, schedulers, and fabricators to get it right the first time. And we stick to budgetary and schedule constraints.

CR&C collaborates closely with clients to develop a vision and then creates experiences that deliver on that vision. Our process is uniquely suited to developing story-driven solutions.

We begin every project with a thorough understanding of your mission and vision, the bedrock upon which all great projects are built. Next, we establish a project audience and determine what reaction we want to solicit. This is the key step in successful projects because it ensures that we create experiences that trigger specific behavior. We never begin creative concept development or brainstorming until audience segments and responses are completely documented and approved by the client.

Only after all content is agreed upon and documented do we begin design. This is an iterative process in which we collaborate with you toward ever more refined ideas. Mock-ups are created as needed to test key concepts along the way.

After our schematic concept design package is approved, we prepare a detailed design development package for production vendor bidding and then oversee the award process.

Finally we oversee the production of all designs to make sure they match intent. We manage “test-and-adjust” of all elements. And the job is not finished until we do an evaluation to document how all elements measure up to expectations. These seven steps have enabled us to consistently turn out innovative experiences that exceed client expectations.

Chick Russell is very proud to have been a part of the talented teams whose outstanding work was recognized with the following awards:

• THEA OUTSTANDING ACHIEVEMENT AWARD
THE WIZARDING WORLD OF HARRY POTTER LAND
ISLANDS OF ADVENTURE, UNIVERSAL RESORT ORLANDO

• THEA OUTSTANDING ACHIEVEMENT AWARD
HARRY POTTER AND THE FORBIDDEN JOURNEY RIDE
UNIVERSAL RESORT ORLANDO

• THEA OUTSTANDING ACHIEVEMENT AWARD
TRANSFORMERS: THE RIDE 3-D
UNIVERSAL STUDIOS HOLLYWOOD

• INTERNATIONAL 3D SOCIETY LUMIERE AWARD FOR 3D TECHNOLOGY
TRANSFORMERS: THE RIDE 3-D
UNIVERSAL STUDIOS HOLLYWOOD

• THEA OUTSTANDING ACHIEVEMENT AWARD
TOKYO DISNEYSEA THEME PARK

• AMERICAN ALLIANCE OF MUSEUMS, EXCELLENCE IN EXHIBITION AWARD
YOUR BRAIN EXHIBIT, THE FRANKLIN INSTITUTE, PHILADELPHIA

• TAM PRESIDENT’S AWARD FOR EXTRAORDINARY CONCEPT AND DESIGN
FORT WORTH MUSEUM OF SCIENCE AND HISTORY

• THEA OUTSTANDING ACHIEVEMENT AWARD
BATTLE STATIONS 21 SIMULATOR
U.S. NAVY, NAVAL STATION GREAT LAKES, NORTH CHICAGO

• DESIGN-BUILD INSTITUTE OF AMERICA BEST OVERALL AWARD
BATTLE STATIONS 21 SIMULATOR
U.S. NAVY, NAVAL STATION GREAT LAKES, NORTH CHICAGO

• SOCIETY OF ENVIRONMENTAL GRAPHIC DESIGN
20 MOST INFLUENTIAL EXHIBIT DESIGN PROJECTS IN THE WORLD
U-505 U-BOAT EXHIBIT
CHICAGO MUSEUM OF SCIENCE & INDUSTRY

• THEA OUTSTANDING ACHIEVEMENT AWARD
U-505 U-BOAT SIMULATOR EXHIBIT
CHICAGO MUSEUM OF SCIENCE & INDUSTRY

• WHITE HOUSE COMMENDATION LETTER
U-505 SUBMARINE SIMULATOR EXHIBIT
CHICAGO MUSEUM OF SCIENCE AND INDUSTRY

• THEA OUTSTANDING ACHIEVEMENT AWARD
ACTION! INTERACTIVE FILMMAKING EXHIBIT
CHICAGO MUSEUM OF SCIENCE AND INDUSTRY

• AMERICAN ASSOCIATION OF MUSEUMS MUSE AWARD
ACTION! INTERACTIVE FILMMAKING EXHIBIT
CHICAGO MUSEUM OF SCIENCE AND INDUSTRY

• THEA OUTSTANDING ACHIEVEMENT AWARD
TEXAS WILD!
FORT WORTH ZOO

Visit the Chick Russell & Company website, https://www.chickrussell.com