Chicago's Secret Design Sauce

Design innovators headline 2015 SEGD "Experience" Conference June 4-6

Chicago—Chicago has its own unique brand of design: the tenacious, get ‘er done mentality that rebuilt the city after the Great Fire and continues to keep it growing strong, and the edgy, innovation-driven ethos that produces some of the greatest design work in the world. Headline speakers at the 2015 SEGD Conference: Experience Chicago will give participants a taste of Chicago’s secret design sauce June 4-6 as the global experiential graphic design community meets to focus on its future and its impacts on cities and those who shape them. 

This year, nine of Chicago’s most influential designers and design thinkers will lead the programat the 2015 SEGD Conference: 

 Tanner WoodfordChicago Design Museum | Welcome to Chicago
 Martin TreuTreu Design | The Experiential City
 George AyeGreater Good Studio | Design for Social Change
 Dana ArnettVSA Partners | Design Thinking and the Future of Cities
 Alisa WolfsonLeo Burnett Department of Design | Everything: All at Once
 Dawn HancockFirebelly | Bike Brand: The Divvy Story
 Rick Valicentiand John PobojewskiThirst | Vision + Collaboration
 Michael ShaubGensler  | Making/Code

SEGD moves its conference to a new venue every year to shine a light on the richness and uniqueness of experiential design in America's best cities. Through conference sessions, speakers, and tours of design projects, participants will be encouraged to “Experience Chicago”:

 Greater Good Studio and how it uses design thinking to benefit underserved populations
 The Divvy bike-sharing program and how it’s transforming city life
 Controversial signage at the new Chicago Trump Tower & Hotel
 The immersive and highly interactive Numbers in Natureexhibit at the Museum of Science and Industry, Chicago
 River tour of modern architecture
 Studio tours at some of the city’s top design firms and the Chicago Design Museum
 Cutting-edge Michigan Avenue retail destinations

The program focus is not limited to Chicago, though. Also joining the program are Hunter TuraCEO of Bruce Mau Design (Toronto); futurist David Zach(Milwaukee); City ID founder and wayfinding thought leader Mike Rawlinson(Bristol, UK); and dotdash managing director Despina Macris(Brisbane). 

“As usual, we will have no shortage of design talent to inspire and incite us to make change through design,” says Clive Roux, SEGD CEO. The conference will be preceded June 3 by the one-day SEGD Academic & Research Summit.On Friday, June 5, SEGD’s industry partners—including fabricators, makers, and material and service providers—will be showcased at the all-day NEXPO. The conference will conclude Saturday, June 6, with the SEGD Global Design AwardsCelebration, announcing winners of SEGD’s annual competition recognizing excellence in experiential graphic design.

“Experience Chicago” will be headquartered at the Sheraton Hotel & Towers, 301 East North Water St. 

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